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Grand Seiko, The Name that Should've Never Been

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      Grand Seiko to me is one of the highest and most precisely finished watches to grace the watch market. They are birthed from extreme precision and a distinct design language that is meant to invoke the connection of time and nature. Their dress watches are among the greatest on the market and the watch making technology at play here is truly unique. But what I want to talk about is the name Grand Seiko. In the 1960s Seiko was struggling to make a name in the luxury world of watches and it birthed two subdivisions King Seiko and Grand Seiko. Both of these companies worked independently and competed directly with each other to produce luxury time pieces. The focus at the time was less about the styling and finish of the watch and more about producing highly precise movements that would outcompete their Swiss Counterparts. With both King Seiko and Grand Seiko releasing knock out watches with movements from the 56XX series being some of the most accurate and u...
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Rolex, Beyond the Flex

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      Let's start this off plain and simple there is no watch brand like Rolex. Beyond all the flex bros and Instagram idiots struggling with a sense of belonging needing to shove their expensive watch down your face, what is Rolex? Well I'm not going to sit here and give you the history that's gonna put you to sleep; instead I'm going to look at the psychology with the obsession. First we need to understand that the Rolex explosion happened with its dawn into the business world as the "you made it" watch, the watch the finance bros would purchase to show the lowly entry level what they will one day be. The watch these finance guys bought was almost always a Rolex Datejust and if they really were the top dog Rolex Day-Date.        So was birthed the idea of the Rolex Datejust and Day-Date became the "you made it" watch, what about the other 12 watches Rolex makes. Well Rolex has always been the master of marketing, they never wanted to sell y...
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